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The question of what he actually does in the family business makes him embarrassed. After a long moment of thought, he blurts out: “Director of Better Architecture and Windows.”
“I managed to transform the family business from a dime a dozen to creating value in philosophy, product, and presentation.”
Forbes, 30pod30, 2/2019
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"a smaller window creates a completely different, but equally as strong an atmosphere in a room. an atmosphere that is more intimate. more spiritual. the view is more intense, and so is the amount of light that passes through"

"There were several impulses to the idea of doing things differently. I started to enjoy architecture, and thanks to Adam Gebrian and his programs, I began to perceive that it could look something like that and that a creation evokes feelings in a person. I went to Designblok for the first time, where I saw the design progress of the TON brand, the Stockholm chair, including its creative presentation, or the Swiss furniture manufacturer Yask. It was square, earthy, beautiful! Since then, I have been thinking about how to get the product to Designblok. The architect Zdeněk Fránek, for whom they had made something years ago, played a big role in this. He showed me how to look at the world from a design perspective. He was full of ideas and inspiration, and I was stupid and didn't even know what he was talking about. Coincidentally, we met for a few days in New York at that time, where he showed me all the interesting and significant buildings by famous architects that I had never heard of before. When I got home, I lay in my books for two months trying to read everything. I had to "I wanted to catch up on my ignorance, so I found out everything that was happening everywhere. Because I never wanted to experience that feeling of not knowing anything again."
PROČNE 11/2020

You collaborated on the design with Zdeněk Fránek, Maxim Velčovský or Klára Šumová. Why did you go straight to the local design elite? “We knew that it was better to turn to experts and when you are just starting out, to the best. We entrusted the visuals to the Najbrt studio, the showroom to the architects from the Mjölk studio, and we continue to do so even with small things, such as the New Year's greeting card. This year it was created by the promising artist Černý 85. Personally, I have always been close to giving even ordinary things artistic value through creative souls.”
“ .... a good window does not add anything to architecture, it lets it stand out as it is, while a bad one will harm it.”
dolcevita 1/2021

"I like bold things, breaking stereotypes, and that's what I always wanted to put into the windows. From the very beginning, when I first joined the company, it seemed to me that there was no more boring product than our window,"
What happens to the family business when the son stands up and tells his parents that he's never seen a more boring product than the one they make? He doesn't get a few slaps, but the opportunity to do it his own way.
Forbes 2/2017

"Windows connect the interior with the surrounding landscape. We try to make the connection as strong as possible and without anything disturbing it. They say that half of the quality of a house is made up of the surrounding garden, mature trees and distant views."
INTRO, 2020

But what is good architecture? "A space that a specific person creates and feels good in, evokes positive emotions in them and practically works in them. For me personally, the connection with the surrounding nature has a fundamental influence on this, which is probably why we are so enthusiastic about what we do."
czechdesign.cz, 2017
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"I was thinking about redesigning our billboards. In the end, the desire to revolt against advertising-contaminated nature combined with our corporate philosophy of clean views. From one day to the next, we removed all the billboards and used the money we saved to create the Durch observation tower - our tribute to an unobstructed view,"
aktualne.cz, 2018